When your website pops up in an internet user’s window, what comes to their mind? Are they surprised, endeared or compelled to leave? You will need to know the answers to these questions and adjust your design as needed to compel visitors to stay and look around. The first impression is the most important. If your visitor is not impressed, they will visit the millions of other websites just like yours on the web.
What makes your website stand out from the other ones? You must develop a unique design or personal message. I personally like SEOmoz. Their blog has a simple design but their buttons and logos are catchy and they do not change throughout the site. There is not a lot of distraction to confuse people. Streamline your site so that all modules are evident and your message is clear. Do not clog your site with chaotic advertisements or flashy banners. They are a turnoff and users will not stay as a result.
Include a personal picture or logo on the template of your site so people will see it regardless of the page in which they land. Inject an emotional feel so they will relate to your words and desire to find out more about you and your company. Offer a method of contact which is easy to see so visitors know you are a real person.
Remember that quality and excellence will take your website a long way. Focus your effort on streamlining your site for the minds of your visitors and watch your bounce rate go down and your return on investment go way up.
How impressive is your website?
When your website pops up in an internet user’s window, what comes to their mind? Are they surprised, endeared or compelled to leave? You will need to know the answers to these questions and adjust your design as needed to compel visitors to stay and look around. The first impression is the most important. If your visitor is not impressed, they will visit the millions of other websites just like yours on the web.
What makes your website stand out from the other ones? You must develop a unique design or personal message. I personally like SEOmoz. Their blog has a simple design but their buttons and logos are catchy and they do not change throughout the site. There is not a lot of distraction to confuse people. Streamline your site so that all modules are evident and your message is clear. Do not clog your site with chaotic advertisements or flashy banners. They are a turnoff and users will not stay as a result.
Include a personal picture or logo on the template of your site so people will see it regardless of the page in which they land. Inject an emotional feel so they will relate to your words and desire to find out more about you and your company. Offer a method of contact which is easy to see so visitors know you are a real person.
Remember that quality and excellence will take your website a long way. Focus your effort on streamlining your site for the minds of your visitors and watch your bounce rate go down and your return on investment go way up.