If you have spent years building your brand or you successfully outperformed your competitors you will need to monitor the correspondence concerning your company. It only takes one “sour” customer to complain and send your business in a downward spiral. Some nasty competitors may also smear your name in more ways than one. What can you do to stay on top of the communication?
Subscribe to Google alerts for any name that has to do with your company. Google will send you an email when your brand is mentioned anywhere on the web. Submit your blog to Technorati. It is the largest blog search engine on the internet. Technorati tracks user reactions or blogs that link to yours. You can subscribe to RSS alerts so you are notified when someone blogs about you.
There are many tools that will alert you when your company name is posted in blog comments or the social media space. If people cite your name on blog posts, you will know immediately and be able to combat the message, if need be. Friendfeed is an aggregation tool that will allow you to pool all of the social media websites together into a single feed and search based on your inputted keywords.
I cannot stress to you enough the importance of preserving your brand. One poor comment can do a lot of damage. Whether you hire someone or do the tasks yourself, reputation monitoring is a must if you want to keep your brand message alive.
How to Monitor and Keep your Brand Reputation
If you have spent years building your brand or you successfully outperformed your competitors you will need to monitor the correspondence concerning your company. It only takes one “sour” customer to complain and send your business in a downward spiral. Some nasty competitors may also smear your name in more ways than one. What can you do to stay on top of the communication?
Subscribe to Google alerts for any name that has to do with your company. Google will send you an email when your brand is mentioned anywhere on the web. Submit your blog to Technorati. It is the largest blog search engine on the internet. Technorati tracks user reactions or blogs that link to yours. You can subscribe to RSS alerts so you are notified when someone blogs about you.
There are many tools that will alert you when your company name is posted in blog comments or the social media space. If people cite your name on blog posts, you will know immediately and be able to combat the message, if need be. Friendfeed is an aggregation tool that will allow you to pool all of the social media websites together into a single feed and search based on your inputted keywords.
I cannot stress to you enough the importance of preserving your brand. One poor comment can do a lot of damage. Whether you hire someone or do the tasks yourself, reputation monitoring is a must if you want to keep your brand message alive.